Insights

Practical perspectives aimed at helping CPG businesses navigate the branding and packaging landscape

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Management

It’s Personal & I’m Grateful

I am passionate about small businesses! As an Office Manager, I’ve always worked closely with dedicated entrepreneurs, helping to build exceptional teams and striving toward ambitious goals.

My career journey includes experience with a small technical magazine publishing company and an innovative staffing company—each providing the opportunity to work with incredible people who shared the same drive to accomplish amazing work. Wherever I go, I tend to find a family—and once I do, I never want to leave! So personal.

Since joining @HBXBranding 20 years ago, we’ve experienced incredible growth and transformation. Our team is made up of remarkably talented, skilled, passionate, and creative individuals who excel in a collaborative, goal-driven environment. Together, we celebrate our successes, learn from our losses, and share both our daily lives and our long-term aspirations—not only for our HBX family but also for our families at home. So Grateful.

Every person’s work directly contributes to our company’s success, creating a culture where everyone can see and appreciate each other’s impact. Team members often take on multiple roles, gaining new skills and sharing their knowledge with others. There are no limits to growth—if you want it, you go for it! Our agility allows us to pivot quickly, free from red tape and bureaucracy. Together, we share a strong sense of purpose, embracing shared values and a common mission. Here, everything is meaningful. So Blessed.

And, of course, laughter! Creativity often sparks from play and curiosity, so we aim to keep a positive, fun work environment where humor and lightheartedness are essential.

How does this culture maximize our work and client relationships? It’s simple—it’s personal! We share our unique culture with our client partners, inviting them into the process. Everyone is involved, bringing a friendly, positive approach. We embrace our clients' goals and brand strategies, and in our open, collaborative spaces, we gain a deep understanding of each project, their objectives, and how we, together with our clients, will achieve those goals to drive their success. It’s personal!

In conclusion, this 67-year-old mom of 6 and grandma to 14 (with a super-hip 94-year-old dad!) has her priorities clear: treat my team and my family with tenderness and love. I’m one grateful gal and I wouldn’t have it any other way! From the heart!

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Cathy Gorman

Office Manager

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