Bazooka Candy Brands, known for their legacy in indulgent entertainment candy, aimed to venture into a new digital-first category – better-for-you fruit snacks. Faced with established competitors using misleading ingredient claims such as "real fruit," BCB sought to disrupt the category. The challenge was to re-educate and excite consumers about the true composition of healthy fruit snacks.

To address the challenge, our strategic solution focused on positioning the brand for parents who seek healthier, fruit-forward snacks for their kids that are also tasty and enjoyable. We began by crafting a name and cloud-inspired identity that visually conveyed the soft, chewy texture and natural origins of the treats. Leveraging vibrant photography featuring luscious strawberries against a colorful backdrop, coupled with playful graphics, we brought to life the delightful experience of biting into a strawberry fruit snack. By highlighting flavor, texture, and ingredients, and an unforgettable name, we successfully created a win-win with Absofruitly, resonating with parents and kids.

Bazooka Candy Brands, known for their legacy in indulgent entertainment candy, aimed to venture into a new digital-first category – better-for-you fruit snacks. Faced with established competitors using misleading ingredient claims such as "real fruit," BCB sought to disrupt the category. The challenge was to re-educate and excite consumers about the true composition of healthy fruit snacks.

To address the challenge, our strategic solution focused on positioning the brand for parents who seek healthier, fruit-forward snacks for their kids that are also tasty and enjoyable. We began by crafting a name and cloud-inspired identity that visually conveyed the soft, chewy texture and natural origins of the treats. Leveraging vibrant photography featuring luscious strawberries against a colorful backdrop, coupled with playful graphics, we brought to life the delightful experience of biting into a strawberry fruit snack. By highlighting flavor, texture, and ingredients, and an unforgettable name, we successfully created a win-win with Absofruitly, resonating with parents and kids.

Bazooka Candy Brands, known for their legacy in indulgent entertainment candy, aimed to venture into a new digital-first category – better-for-you fruit snacks. Faced with established competitors using misleading ingredient claims such as "real fruit," BCB sought to disrupt the category. The challenge was to re-educate and excite consumers about the true composition of healthy fruit snacks.

To address the challenge, our strategic solution focused on positioning the brand for parents who seek healthier, fruit-forward snacks for their kids that are also tasty and enjoyable. We began by crafting a name and cloud-inspired identity that visually conveyed the soft, chewy texture and natural origins of the treats. Leveraging vibrant photography featuring luscious strawberries against a colorful backdrop, coupled with playful graphics, we brought to life the delightful experience of biting into a strawberry fruit snack. By highlighting flavor, texture, and ingredients, and an unforgettable name, we successfully created a win-win with Absofruitly, resonating with parents and kids.

Bazooka Candy Brands, known for their legacy in indulgent entertainment candy, aimed to venture into a new digital-first category – better-for-you fruit snacks. Faced with established competitors using misleading ingredient claims such as "real fruit," BCB sought to disrupt the category. The challenge was to re-educate and excite consumers about the true composition of healthy fruit snacks.

To address the challenge, our strategic solution focused on positioning the brand for parents who seek healthier, fruit-forward snacks for their kids that are also tasty and enjoyable. We began by crafting a name and cloud-inspired identity that visually conveyed the soft, chewy texture and natural origins of the treats. Leveraging vibrant photography featuring luscious strawberries against a colorful backdrop, coupled with playful graphics, we brought to life the delightful experience of biting into a strawberry fruit snack. By highlighting flavor, texture, and ingredients, and an unforgettable name, we successfully created a win-win with Absofruitly, resonating with parents and kids.

Bazooka Candy Brands, known for their legacy in indulgent entertainment candy, aimed to venture into a new digital-first category – better-for-you fruit snacks. Faced with established competitors using misleading ingredient claims such as "real fruit," BCB sought to disrupt the category. The challenge was to re-educate and excite consumers about the true composition of healthy fruit snacks.

To address the challenge, our strategic solution focused on positioning the brand for parents who seek healthier, fruit-forward snacks for their kids that are also tasty and enjoyable. We began by crafting a name and cloud-inspired identity that visually conveyed the soft, chewy texture and natural origins of the treats. Leveraging vibrant photography featuring luscious strawberries against a colorful backdrop, coupled with playful graphics, we brought to life the delightful experience of biting into a strawberry fruit snack. By highlighting flavor, texture, and ingredients, and an unforgettable name, we successfully created a win-win with Absofruitly, resonating with parents and kids.