Edita, a leading Egyptian snack food producer in the Middle East and North Africa approached HBX with a need to update their corporate branding. The previous identity had served them for years but had started to feel stale in a simplified modern corporate world. The challenge for HBX was to create a system that could be displayed on all necessary touchpoints while maintaining key equities and conveying a spirit of joy.

Edita is a brand with many years of success and high brand recognition, so maintaining key equities such as color were a must have. A mood board was created using the plethora of inspiration provided from the Edita team, allowing HBX to quickly narrow in on a look and feel that would strike a balance between Editas' past success and their current needs. An iconic energetic hero "e" emblem was created as the foundation of the new identity in an effort to simplify, increase immediate recognition and also communicate joy and life energy. HBX then created a robust visual identity system covering all necessary internal corporate needs for Edita to usher in a new era in their business.

Edita, a leading Egyptian snack food producer in the Middle East and North Africa approached HBX with a need to update their corporate branding. The previous identity had served them for years but had started to feel stale in a simplified modern corporate world. The challenge for HBX was to create a system that could be displayed on all necessary touchpoints while maintaining key equities and conveying a spirit of joy.

Edita is a brand with many years of success and high brand recognition, so maintaining key equities such as color were a must have. A mood board was created using the plethora of inspiration provided from the Edita team, allowing HBX to quickly narrow in on a look and feel that would strike a balance between Editas' past success and their current needs. An iconic energetic hero "e" emblem was created as the foundation of the new identity in an effort to simplify, increase immediate recognition and also communicate joy and life energy. HBX then created a robust visual identity system covering all necessary internal corporate needs for Edita to usher in a new era in their business.

Edita, a leading Egyptian snack food producer in the Middle East and North Africa approached HBX with a need to update their corporate branding. The previous identity had served them for years but had started to feel stale in a simplified modern corporate world. The challenge for HBX was to create a system that could be displayed on all necessary touchpoints while maintaining key equities and conveying a spirit of joy.

Edita is a brand with many years of success and high brand recognition, so maintaining key equities such as color were a must have. A mood board was created using the plethora of inspiration provided from the Edita team, allowing HBX to quickly narrow in on a look and feel that would strike a balance between Editas' past success and their current needs. An iconic energetic hero "e" emblem was created as the foundation of the new identity in an effort to simplify, increase immediate recognition and also communicate joy and life energy. HBX then created a robust visual identity system covering all necessary internal corporate needs for Edita to usher in a new era in their business.

Edita, a leading Egyptian snack food producer in the Middle East and North Africa approached HBX with a need to update their corporate branding. The previous identity had served them for years but had started to feel stale in a simplified modern corporate world. The challenge for HBX was to create a system that could be displayed on all necessary touchpoints while maintaining key equities and conveying a spirit of joy.

Edita is a brand with many years of success and high brand recognition, so maintaining key equities such as color were a must have. A mood board was created using the plethora of inspiration provided from the Edita team, allowing HBX to quickly narrow in on a look and feel that would strike a balance between Editas' past success and their current needs. An iconic energetic hero "e" emblem was created as the foundation of the new identity in an effort to simplify, increase immediate recognition and also communicate joy and life energy. HBX then created a robust visual identity system covering all necessary internal corporate needs for Edita to usher in a new era in their business.

Edita, a leading Egyptian snack food producer in the Middle East and North Africa approached HBX with a need to update their corporate branding. The previous identity had served them for years but had started to feel stale in a simplified modern corporate world. The challenge for HBX was to create a system that could be displayed on all necessary touchpoints while maintaining key equities and conveying a spirit of joy.

Edita is a brand with many years of success and high brand recognition, so maintaining key equities such as color were a must have. A mood board was created using the plethora of inspiration provided from the Edita team, allowing HBX to quickly narrow in on a look and feel that would strike a balance between Editas' past success and their current needs. An iconic energetic hero "e" emblem was created as the foundation of the new identity in an effort to simplify, increase immediate recognition and also communicate joy and life energy. HBX then created a robust visual identity system covering all necessary internal corporate needs for Edita to usher in a new era in their business.