Bazooka needed a corporate identity that reflected both its heritage and its evolving role as a modern House of Brands. Their existing name, Bazooka Candy Brands, created confusion—blurring the line between the beloved Bazooka gum and the broader company overseeing multiple confectionery brands. Visually, their identity was outdated and skewed too juvenile for corporate needs, lacking the structure necessary to unify their portfolio. They needed a solution that clarified their brand architecture, established a distinct and professional presence, and created cohesion across all brand touchpoints.

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We began by refining their corporate identity, renaming Bazooka Candy Brands to the more streamlined Bazooka Brands, reinforcing their role as a credible parent company while distinguishing it from the iconic gum. The new visual identity embraced a bold, structured wordmark with a dark blue and red color palette—a nod to their heritage but with a more confident and professional tone.

To solidify Bazooka Brands as a true House of Brands, we developed a brand hierarchy system that clearly defines the relationship between the parent company and its child brands. This structured approach ensures consistency, scalability, and strategic alignment across all future brand initiatives. The result is a revitalized identity that balances heritage with modernity, clarity with flexibility, allowing Bazooka Brands to move forward with confidence.

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Bazooka needed a corporate identity that reflected both its heritage and its evolving role as a modern House of Brands. Their existing name, Bazooka Candy Brands, created confusion—blurring the line between the beloved Bazooka gum and the broader company overseeing multiple confectionery brands. Visually, their identity was outdated and skewed too juvenile for corporate needs, lacking the structure necessary to unify their portfolio. They needed a solution that clarified their brand architecture, established a distinct and professional presence, and created cohesion across all brand touchpoints.

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We began by refining their corporate identity, renaming Bazooka Candy Brands to the more streamlined Bazooka Brands, reinforcing their role as a credible parent company while distinguishing it from the iconic gum. The new visual identity embraced a bold, structured wordmark with a dark blue and red color palette—a nod to their heritage but with a more confident and professional tone.

To solidify Bazooka Brands as a true House of Brands, we developed a brand hierarchy system that clearly defines the relationship between the parent company and its child brands. This structured approach ensures consistency, scalability, and strategic alignment across all future brand initiatives. The result is a revitalized identity that balances heritage with modernity, clarity with flexibility, allowing Bazooka Brands to move forward with confidence.

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Bazooka needed a corporate identity that reflected both its heritage and its evolving role as a modern House of Brands. Their existing name, Bazooka Candy Brands, created confusion—blurring the line between the beloved Bazooka gum and the broader company overseeing multiple confectionery brands. Visually, their identity was outdated and skewed too juvenile for corporate needs, lacking the structure necessary to unify their portfolio. They needed a solution that clarified their brand architecture, established a distinct and professional presence, and created cohesion across all brand touchpoints.

‍

We began by refining their corporate identity, renaming Bazooka Candy Brands to the more streamlined Bazooka Brands, reinforcing their role as a credible parent company while distinguishing it from the iconic gum. The new visual identity embraced a bold, structured wordmark with a dark blue and red color palette—a nod to their heritage but with a more confident and professional tone.

To solidify Bazooka Brands as a true House of Brands, we developed a brand hierarchy system that clearly defines the relationship between the parent company and its child brands. This structured approach ensures consistency, scalability, and strategic alignment across all future brand initiatives. The result is a revitalized identity that balances heritage with modernity, clarity with flexibility, allowing Bazooka Brands to move forward with confidence.

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Bazooka needed a corporate identity that reflected both its heritage and its evolving role as a modern House of Brands. Their existing name, Bazooka Candy Brands, created confusion—blurring the line between the beloved Bazooka gum and the broader company overseeing multiple confectionery brands. Visually, their identity was outdated and skewed too juvenile for corporate needs, lacking the structure necessary to unify their portfolio. They needed a solution that clarified their brand architecture, established a distinct and professional presence, and created cohesion across all brand touchpoints.

‍

We began by refining their corporate identity, renaming Bazooka Candy Brands to the more streamlined Bazooka Brands, reinforcing their role as a credible parent company while distinguishing it from the iconic gum. The new visual identity embraced a bold, structured wordmark with a dark blue and red color palette—a nod to their heritage but with a more confident and professional tone.

To solidify Bazooka Brands as a true House of Brands, we developed a brand hierarchy system that clearly defines the relationship between the parent company and its child brands. This structured approach ensures consistency, scalability, and strategic alignment across all future brand initiatives. The result is a revitalized identity that balances heritage with modernity, clarity with flexibility, allowing Bazooka Brands to move forward with confidence.

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Bazooka needed a corporate identity that reflected both its heritage and its evolving role as a modern House of Brands. Their existing name, Bazooka Candy Brands, created confusion—blurring the line between the beloved Bazooka gum and the broader company overseeing multiple confectionery brands. Visually, their identity was outdated and skewed too juvenile for corporate needs, lacking the structure necessary to unify their portfolio. They needed a solution that clarified their brand architecture, established a distinct and professional presence, and created cohesion across all brand touchpoints.

‍

We began by refining their corporate identity, renaming Bazooka Candy Brands to the more streamlined Bazooka Brands, reinforcing their role as a credible parent company while distinguishing it from the iconic gum. The new visual identity embraced a bold, structured wordmark with a dark blue and red color palette—a nod to their heritage but with a more confident and professional tone.

To solidify Bazooka Brands as a true House of Brands, we developed a brand hierarchy system that clearly defines the relationship between the parent company and its child brands. This structured approach ensures consistency, scalability, and strategic alignment across all future brand initiatives. The result is a revitalized identity that balances heritage with modernity, clarity with flexibility, allowing Bazooka Brands to move forward with confidence.

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Bazooka needed a corporate identity that reflected both its heritage and its evolving role as a modern House of Brands. Their existing name, Bazooka Candy Brands, created confusion—blurring the line between the beloved Bazooka gum and the broader company overseeing multiple confectionery brands. Visually, their identity was outdated and skewed too juvenile for corporate needs, lacking the structure necessary to unify their portfolio. They needed a solution that clarified their brand architecture, established a distinct and professional presence, and created cohesion across all brand touchpoints.

‍

We began by refining their corporate identity, renaming Bazooka Candy Brands to the more streamlined Bazooka Brands, reinforcing their role as a credible parent company while distinguishing it from the iconic gum. The new visual identity embraced a bold, structured wordmark with a dark blue and red color palette—a nod to their heritage but with a more confident and professional tone.

To solidify Bazooka Brands as a true House of Brands, we developed a brand hierarchy system that clearly defines the relationship between the parent company and its child brands. This structured approach ensures consistency, scalability, and strategic alignment across all future brand initiatives. The result is a revitalized identity that balances heritage with modernity, clarity with flexibility, allowing Bazooka Brands to move forward with confidence.

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