Muesli, Europe's top breakfast choice for generations, faced challenges in the US market dominated by sugary cereals. With the increasing demand for healthier on-the-go meal solutions, Evoke Healthy Foods saw an opportunity but struggled to stand out. HBX was enlisted to create a modern platform to raise awareness for their nutritious muesli offerings.

Aligning with consumer priorities of health, convenience, and flavor, HBX executed a comprehensive rebranding strategy to address the needs of a broader audience. The brand architecture and segmentation were refreshed, featuring a bold package, new brand name, and communication hierarchy that celebrated clean ingredients and conveyed a "better for you" message. The product offerings were diversified to cater to different consumer preferences, introducing a Sweet Bridge for granola enthusiasts, a Foundational Line for oatmeal lovers, and a Functional Line targeting those seeking a system jump-start.

Muesli, Europe's top breakfast choice for generations, faced challenges in the US market dominated by sugary cereals. With the increasing demand for healthier on-the-go meal solutions, Evoke Healthy Foods saw an opportunity but struggled to stand out. HBX was enlisted to create a modern platform to raise awareness for their nutritious muesli offerings.

Aligning with consumer priorities of health, convenience, and flavor, HBX executed a comprehensive rebranding strategy to address the needs of a broader audience. The brand architecture and segmentation were refreshed, featuring a bold package, new brand name, and communication hierarchy that celebrated clean ingredients and conveyed a "better for you" message. The product offerings were diversified to cater to different consumer preferences, introducing a Sweet Bridge for granola enthusiasts, a Foundational Line for oatmeal lovers, and a Functional Line targeting those seeking a system jump-start.

Muesli, Europe's top breakfast choice for generations, faced challenges in the US market dominated by sugary cereals. With the increasing demand for healthier on-the-go meal solutions, Evoke Healthy Foods saw an opportunity but struggled to stand out. HBX was enlisted to create a modern platform to raise awareness for their nutritious muesli offerings.

Aligning with consumer priorities of health, convenience, and flavor, HBX executed a comprehensive rebranding strategy to address the needs of a broader audience. The brand architecture and segmentation were refreshed, featuring a bold package, new brand name, and communication hierarchy that celebrated clean ingredients and conveyed a "better for you" message. The product offerings were diversified to cater to different consumer preferences, introducing a Sweet Bridge for granola enthusiasts, a Foundational Line for oatmeal lovers, and a Functional Line targeting those seeking a system jump-start.

Muesli, Europe's top breakfast choice for generations, faced challenges in the US market dominated by sugary cereals. With the increasing demand for healthier on-the-go meal solutions, Evoke Healthy Foods saw an opportunity but struggled to stand out. HBX was enlisted to create a modern platform to raise awareness for their nutritious muesli offerings.

Aligning with consumer priorities of health, convenience, and flavor, HBX executed a comprehensive rebranding strategy to address the needs of a broader audience. The brand architecture and segmentation were refreshed, featuring a bold package, new brand name, and communication hierarchy that celebrated clean ingredients and conveyed a "better for you" message. The product offerings were diversified to cater to different consumer preferences, introducing a Sweet Bridge for granola enthusiasts, a Foundational Line for oatmeal lovers, and a Functional Line targeting those seeking a system jump-start.

Muesli, Europe's top breakfast choice for generations, faced challenges in the US market dominated by sugary cereals. With the increasing demand for healthier on-the-go meal solutions, Evoke Healthy Foods saw an opportunity but struggled to stand out. HBX was enlisted to create a modern platform to raise awareness for their nutritious muesli offerings.

Aligning with consumer priorities of health, convenience, and flavor, HBX executed a comprehensive rebranding strategy to address the needs of a broader audience. The brand architecture and segmentation were refreshed, featuring a bold package, new brand name, and communication hierarchy that celebrated clean ingredients and conveyed a "better for you" message. The product offerings were diversified to cater to different consumer preferences, introducing a Sweet Bridge for granola enthusiasts, a Foundational Line for oatmeal lovers, and a Functional Line targeting those seeking a system jump-start.