Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.
We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.
To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement. Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy. Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.
+ Research & Analytics
+ Competitive Analysis
+ Communication Hierarchy & Messaging
+ Brand Purpose & Positioning
+ Naming & Tagline
+ Brand Identity
+ Packaging
+ Copywriting
+ Photography
+ Illustration
+ Production Management
+ Brand Guidelines
+ Visualization & Rendering
+ Point of Sale
+ Sales Support Materials
+ Tradeshow Booth
+ Digital Activation
+ Web Development
+ Digital & Social Media Marketing
Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.
We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.
To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement. Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy. Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.
+ Research & Analytics
+ Competitive Analysis
+ Communication Hierarchy & Messaging
+ Brand Purpose & Positioning
+ Naming & Tagline
+ Brand Identity
+ Packaging
+ Copywriting
+ Photography
+ Illustration
+ Production Management
+ Brand Guidelines
+ Visualization & Rendering
+ Point of Sale
+ Sales Support Materials
+ Tradeshow Booth
+ Digital Activation
+ Web Development
+ Digital & Social Media Marketing
Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.
We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.
To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement. Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy. Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.
+ Research & Analytics
+ Competitive Analysis
+ Communication Hierarchy & Messaging
+ Brand Purpose & Positioning
+ Naming & Tagline
+ Brand Identity
+ Packaging
+ Copywriting
+ Photography
+ Illustration
+ Production Management
+ Brand Guidelines
+ Visualization & Rendering
+ Point of Sale
+ Sales Support Materials
+ Tradeshow Booth
+ Digital Activation
+ Web Development
+ Digital & Social Media Marketing
Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.
We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.
To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement. Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy. Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.
+ Research & Analytics
+ Competitive Analysis
+ Communication Hierarchy & Messaging
+ Brand Purpose & Positioning
+ Naming & Tagline
+ Brand Identity
+ Packaging
+ Copywriting
+ Photography
+ Illustration
+ Production Management
+ Brand Guidelines
+ Visualization & Rendering
+ Point of Sale
+ Sales Support Materials
+ Tradeshow Booth
+ Digital Activation
+ Web Development
+ Digital & Social Media Marketing
Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.
We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.
To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement. Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy. Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.
+ Research & Analytics
+ Competitive Analysis
+ Communication Hierarchy & Messaging
+ Brand Purpose & Positioning
+ Naming & Tagline
+ Brand Identity
+ Packaging
+ Copywriting
+ Photography
+ Illustration
+ Production Management
+ Brand Guidelines
+ Visualization & Rendering
+ Point of Sale
+ Sales Support Materials
+ Tradeshow Booth
+ Digital Activation
+ Web Development
+ Digital & Social Media Marketing
Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.
We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.
To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement. Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy. Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.
+ Research & Analytics
+ Competitive Analysis
+ Communication Hierarchy & Messaging
+ Brand Purpose & Positioning
+ Naming & Tagline
+ Brand Identity
+ Packaging
+ Copywriting
+ Photography
+ Illustration
+ Production Management
+ Brand Guidelines
+ Visualization & Rendering
+ Point of Sale
+ Sales Support Materials
+ Tradeshow Booth
+ Digital Activation
+ Web Development
+ Digital & Social Media Marketing
Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.
We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.
To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement. Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy. Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.
+ Research & Analytics
+ Competitive Analysis
+ Communication Hierarchy & Messaging
+ Brand Purpose & Positioning
+ Naming & Tagline
+ Brand Identity
+ Packaging
+ Copywriting
+ Photography
+ Illustration
+ Production Management
+ Brand Guidelines
+ Visualization & Rendering
+ Point of Sale
+ Sales Support Materials
+ Tradeshow Booth
+ Digital Activation
+ Web Development
+ Digital & Social Media Marketing
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