HBX Branding | Delve Table Spread

Branding a bold new era in the cheese snacking category

THE CLIENT

Schuman Cheese

THE CHALLENGE

Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.

THE SOLUTION

We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.

To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement.  Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy.  Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.  

SERVICES RENDERED

+ Research & Analytics

+ Competitive Analysis

+ Communication Hierarchy & Messaging

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Illustration

+ Production Management

+ Brand Guidelines

+ Visualization & Rendering

+ Point of Sale

+ Sales Support Materials

+ Tradeshow Booth

+ Digital Activation

+ Web Development

+ Digital & Social Media Marketing

Branding a bold new era in the cheese snacking category

CLIENT

Delve

Branding a bold new era in the cheese snacking category

THE CLIENT

Schuman Cheese

THE CHALLENGE

Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.

THE SOLUTION

We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.

To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement.  Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy.  Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.  

SERVICES RENDERED

+ Research & Analytics

+ Competitive Analysis

+ Communication Hierarchy & Messaging

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Illustration

+ Production Management

+ Brand Guidelines

+ Visualization & Rendering

+ Point of Sale

+ Sales Support Materials

+ Tradeshow Booth

+ Digital Activation

+ Web Development

+ Digital & Social Media Marketing

Branding a bold new era in the cheese snacking category

CLIENT

Delve
HBX Branding | Delve Logo
HBX Branding | Delve Dips & Spreads
HBX Branding | Delve Recipe
HBX Branding | Delve Equation
HBX Branding | Delve Recipe
HBX Branding | Delve Website
HBX Branding | Delve Recipe
HBX Branding | Delve Digital Advertising
HBX Branding | Social Media Marketing
HBX Branding | Delve Brand Style Guide

Branding a bold new era in the cheese snacking category

THE CLIENT

Schuman Cheese

THE CHALLENGE

Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.

THE SOLUTION

We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.

To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement.  Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy.  Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.  

SERVICES RENDERED

+ Research & Analytics

+ Competitive Analysis

+ Communication Hierarchy & Messaging

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Illustration

+ Production Management

+ Brand Guidelines

+ Visualization & Rendering

+ Point of Sale

+ Sales Support Materials

+ Tradeshow Booth

+ Digital Activation

+ Web Development

+ Digital & Social Media Marketing

Branding a bold new era in the cheese snacking category

CLIENT

Delve

Branding a bold new era in the cheese snacking category

THE CLIENT

Schuman Cheese

THE CHALLENGE

Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.

THE SOLUTION

We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.

To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement.  Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy.  Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.  

SERVICES RENDERED

+ Research & Analytics

+ Competitive Analysis

+ Communication Hierarchy & Messaging

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Illustration

+ Production Management

+ Brand Guidelines

+ Visualization & Rendering

+ Point of Sale

+ Sales Support Materials

+ Tradeshow Booth

+ Digital Activation

+ Web Development

+ Digital & Social Media Marketing

Branding a bold new era in the cheese snacking category

CLIENT

Delve

Branding a bold new era in the cheese snacking category

THE CLIENT

Schuman Cheese

THE CHALLENGE

Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.

THE SOLUTION

We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.

To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement.  Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy.  Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.  

SERVICES RENDERED

+ Research & Analytics

+ Competitive Analysis

+ Communication Hierarchy & Messaging

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Illustration

+ Production Management

+ Brand Guidelines

+ Visualization & Rendering

+ Point of Sale

+ Sales Support Materials

+ Tradeshow Booth

+ Digital Activation

+ Web Development

+ Digital & Social Media Marketing

Branding a bold new era in the cheese snacking category

CLIENT

Delve

Branding a bold new era in the cheese snacking category

THE CLIENT

Schuman Cheese

THE CHALLENGE

Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.

THE SOLUTION

We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.

To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement.  Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy.  Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.  

SERVICES RENDERED

+ Research & Analytics

+ Competitive Analysis

+ Communication Hierarchy & Messaging

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Illustration

+ Production Management

+ Brand Guidelines

+ Visualization & Rendering

+ Point of Sale

+ Sales Support Materials

+ Tradeshow Booth

+ Digital Activation

+ Web Development

+ Digital & Social Media Marketing

Branding a bold new era in the cheese snacking category

CLIENT

Delve

Branding a bold new era in the cheese snacking category

THE CLIENT

Schuman Cheese

THE CHALLENGE

Schuman Cheese, a leader in theglobal cheese industry, looked to HBX to position, develop the brand identity, createpackaging, and launchDelve, a first-of-its-kind mascarpone-basedcheese dip and spread. This innovative product required a unique positioningstrategy to introduce it to a market ready for something new and exciting.

THE SOLUTION

We identified an opportunity to position Delve as a brand crafted for foodies—curious and adventurous cuisine lovers who appreciate quality craftsmanship and artful culinary creations. HBX developed a vibrant and energetic brand identity and packaging for Delve that captures the joy of discovery, right down to a smiling “e”. Copy took a conversational approach with expressions like “expertly crafted by cheese snobs”, positioning Delve as approachable yet refined.

To introduce Delve to foodies HBX designed a website that dials up Delve’s personality and taste appeal. Featuring fresh, vibrant imagery, conversational language, and simple, inspiring recipes, the website serves as a hub for discovery and engagement.  Extending Delve’s personality and presence further, we developed and implemented a social media strategy that closely mirrors the website’s lively energy.  Finally, to generate awareness and consideration, we developed and deployed a media strategy that stretched every dollar spent across Meta and programmatic placements.  

SERVICES RENDERED

+ Research & Analytics

+ Competitive Analysis

+ Communication Hierarchy & Messaging

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Illustration

+ Production Management

+ Brand Guidelines

+ Visualization & Rendering

+ Point of Sale

+ Sales Support Materials

+ Tradeshow Booth

+ Digital Activation

+ Web Development

+ Digital & Social Media Marketing

Branding a bold new era in the cheese snacking category

CLIENT

Delve

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