As one of our longtime partners, Wellness approached us to help overhaul their current brand strategy and capitalize on not only their leading place in the market but also to leverage a fortuitous brand name that's synonymous with their overall objectives as a pet food provider.

The overhaul began with a cleanup of the Wellness logo and a restructuring of the Wellness brand strategy to allow for a "master brand" approach in which the many brands and sub-brands scattered throughout their impressive portfolio are neatly organized back under the Wellness name. Key equities were protected while the brand was injected with "the human element" using bespoke illustrations of pet and pet parents mirroring the emotional benefits of feeding Wellness. Painstaking efforts were taken in constructing shelf sets and virtual shopping environments to ensure seamless navigation of the many different varieties, functions and attributes that make up the Wellness portfolio.

Once the "master brand" was established, it allowed Wellness to set forth on establishing footings in new categories and need-states, while promising the same Wellness name and proven nutrition on all innovations.

As one of our longtime partners, Wellness approached us to help overhaul their current brand strategy and capitalize on not only their leading place in the market but also to leverage a fortuitous brand name that's synonymous with their overall objectives as a pet food provider.

The overhaul began with a cleanup of the Wellness logo and a restructuring of the Wellness brand strategy to allow for a "master brand" approach in which the many brands and sub-brands scattered throughout their impressive portfolio are neatly organized back under the Wellness name. Key equities were protected while the brand was injected with "the human element" using bespoke illustrations of pet and pet parents mirroring the emotional benefits of feeding Wellness. Painstaking efforts were taken in constructing shelf sets and virtual shopping environments to ensure seamless navigation of the many different varieties, functions and attributes that make up the Wellness portfolio.

Once the "master brand" was established, it allowed Wellness to set forth on establishing footings in new categories and need-states, while promising the same Wellness name and proven nutrition on all innovations.

As one of our longtime partners, Wellness approached us to help overhaul their current brand strategy and capitalize on not only their leading place in the market but also to leverage a fortuitous brand name that's synonymous with their overall objectives as a pet food provider.

The overhaul began with a cleanup of the Wellness logo and a restructuring of the Wellness brand strategy to allow for a "master brand" approach in which the many brands and sub-brands scattered throughout their impressive portfolio are neatly organized back under the Wellness name. Key equities were protected while the brand was injected with "the human element" using bespoke illustrations of pet and pet parents mirroring the emotional benefits of feeding Wellness. Painstaking efforts were taken in constructing shelf sets and virtual shopping environments to ensure seamless navigation of the many different varieties, functions and attributes that make up the Wellness portfolio.

Once the "master brand" was established, it allowed Wellness to set forth on establishing footings in new categories and need-states, while promising the same Wellness name and proven nutrition on all innovations.

As one of our longtime partners, Wellness approached us to help overhaul their current brand strategy and capitalize on not only their leading place in the market but also to leverage a fortuitous brand name that's synonymous with their overall objectives as a pet food provider.

The overhaul began with a cleanup of the Wellness logo and a restructuring of the Wellness brand strategy to allow for a "master brand" approach in which the many brands and sub-brands scattered throughout their impressive portfolio are neatly organized back under the Wellness name. Key equities were protected while the brand was injected with "the human element" using bespoke illustrations of pet and pet parents mirroring the emotional benefits of feeding Wellness. Painstaking efforts were taken in constructing shelf sets and virtual shopping environments to ensure seamless navigation of the many different varieties, functions and attributes that make up the Wellness portfolio.

Once the "master brand" was established, it allowed Wellness to set forth on establishing footings in new categories and need-states, while promising the same Wellness name and proven nutrition on all innovations.

As one of our longtime partners, Wellness approached us to help overhaul their current brand strategy and capitalize on not only their leading place in the market but also to leverage a fortuitous brand name that's synonymous with their overall objectives as a pet food provider.

The overhaul began with a cleanup of the Wellness logo and a restructuring of the Wellness brand strategy to allow for a "master brand" approach in which the many brands and sub-brands scattered throughout their impressive portfolio are neatly organized back under the Wellness name. Key equities were protected while the brand was injected with "the human element" using bespoke illustrations of pet and pet parents mirroring the emotional benefits of feeding Wellness. Painstaking efforts were taken in constructing shelf sets and virtual shopping environments to ensure seamless navigation of the many different varieties, functions and attributes that make up the Wellness portfolio.

Once the "master brand" was established, it allowed Wellness to set forth on establishing footings in new categories and need-states, while promising the same Wellness name and proven nutrition on all innovations.